Is ad spend included in the retainer?
No. The retainer is our management fee. Ad spend is billed by Meta, Google, Pinterest or WhatsApp directly to your own card or credit line, so you see every rupee that reaches the platform. We never mark up media.
What exactly happens when I cross ₹5,00,000 in monthly ad spend?
Nothing dramatic. You keep paying the flat retainer, and we add 12% on the portion of spend above ₹5,00,000 — so at ₹5,50,000 spend on the Meta plan you pay ₹25,000 + ₹6,000 = ₹31,000, not a jump to a whole new fee. The slider in the calculator above shows the exact number at any spend level, and seasonal accounts are agreed in writing before you sign.
Why is "starting from" on every price?
The figures shown are our entry rates for a single brand, single market, standard funnel. Multi-brand groups, multi-country accounts, marketplaces and anything needing a bigger creative volume are quoted above the base. You get a fixed number in your proposal before anything starts.
Is there a minimum commitment or lock-in?
Three months on the single-channel and combo plans, six on Complete Performance Marketing. Paid media needs a full learning and iteration cycle before results are fair to judge. After the minimum term, one month's written notice from either side.
Do you charge a separate setup or onboarding fee?
No setup fee on any retainer. Tracking configuration, account audit and campaign build in the first week are covered by the first month's retainer. Server-side tracking beyond standard CAPI and WhatsApp API onboarding are listed as one-time add-ons above.
How is GST applied?
18% GST on the management retainer and any add-ons. Ad spend paid directly to Google or Meta carries its own GST treatment on their invoice to you. Overseas clients are invoiced as an export of services.
What do I get every week?
A written performance summary against agreed KPIs, what changed in the account and what happens next. Meta + Google and Complete clients also get a live dashboard they can open at any time, plus the review calls listed in the comparison table.
Do you work with brands outside India?
Yes — we currently run accounts across India, Dubai, USA, Canada and Qatar. Pricing is quoted in INR by default; USD or AED quoting is available on request for overseas engagements.
Can I start with one channel and add more later?
That's the usual path. Most clients start on Meta or Google, add the second channel once tracking and creative are steady, then move to the Complete plan. Switching plans takes effect from the next billing cycle with no change fee.