“The total number of active people globally on social media platforms is 3.96 billion in 2020 which is close to 50% of the world population”
Social Media has changed a lot in the day to day life of its users. It has taken the socialization in life to online platforms which have changed the way we interact with our friends and family, educate the kids, and do the business. It has now become difficult to imagine one’s life without social media’s online world because it has become an integral part of our lives.
Here are some important facts to make you understand the power of social media and how it can be a useful tool in your business.
List of Leading Social Media Platforms used Extensively by Marketers Worldwide
All social media channels are not the same, each of the platforms has a different set of audience and one can promote the business accordingly. While Facebook may work well for retail, telecom, technology, etc and channels like Twitter may be useful for businesses like entertainment, politics, and sports.
has been the leading social media channel with more than 2.6 billion monthly active users worldwide according to a recent report by Statista. The list is followed by YouTube, WhatsApp, Instagram, and furthermore, Twitter, Tik Tok, and Reddit.
Facebook is simply the “Boss of Social Media”. An average user spends around 58 minutes per day on Facebook every day which provides businesses with a great opportunity to promote their services or showcase the products.
How is Social Media Marketing Useful
Social Media Marketing has proven itself as the most cost-effective form of Digital Marketing for companies looking to increase brand awareness. The paid and organic ads on social media have increased the traffic for companies which leads to increased sales and leads.
The second most important benefit of social media marketing is customer loyalty. Businesses can gain a lot of loyal fans or customers from social media channels by regularly interacting with them through different types of posts. Social media also has higher customer satisfaction and conversion rate.
Future Prospects of Social Media Marketing
Looking at the growth of social media platforms and trends, businesses can easily decide where they have to focus their efforts on.
Content is the major key to succeed on social media channels, it is important to keep your customers engaged. Businesses should focus on creating groups, communities, pages, and engage the audience with good content. Influencer marketing can also be a great option for brands to outreach.
In conclusion, The popularity of social media channels will be increasing in the coming years and these marketing platforms will be evolving better each year with new innovations. However, businesses can leverage the power of a huge audience on social media platforms but they should never be totally dependent on these channels. Marketing is a field of constant involution and things can change within a night.