TARA-C-TARA is an Artisanal Indian ethnic wear brand which is inspired by the abundance of art and craft rich India, designed and thoughfully hand crafted in the beautiful pink city (Jaipur) of Rajasthan, India. Established in 2018 at Jaipur, at TARA-C-TARA a team of passionate creative minds create beautiful artisanal clothing for the modern Indian consumer and simultaneously work towards conserving Indian art and crafts and support and collaborate with hundreds of Artisans in Jaipur and other parts of India.
The Challenge
Tara C Tara partnered with us to build a modern, responsive website that reflects their artisanal identity. Post-launch, they needed strategic SEO and performance marketing to increase organic reach, attract targeted traffic, and drive conversions in a highly competitive niche.
Solutions We Provided
- Developed a fully responsive, user-centric website with contemporary UI/UX
- Optimized website content to boost relevance, trust, and search visibility
- Conducted comprehensive on-page SEO including keyword targeting, meta optimization, and internal linking
- Improved website loading speed and resolved technical SEO issues
- Built high-quality backlinks to strengthen domain authority
- Managed paid ad campaigns across Google and Meta to generate leads and sales
- Provided ongoing SEO audits and performance adjustments based on user behavior and analytics