Tag: ● keyword research vs search terms in GSC

September 8, 2025September 8, 2025 0

Keyword Research vs Search Terms in Google Search Console (GSC): What’s the Difference and Why It Matters for SEO

Introduction One of the most common confusions in SEO is the difference between keyword research and search terms in Google Search Console (GSC). Both seem similar because they deal with keywords, but in reality, they serve very different purposes. Understanding this difference is crucial if you want to create content that ranks, attracts the right...