Google Tag Manager is a TMS (Tag Management System) that allows customers to manage all of their tags, analytics scripts, and website monitoring data in one location. It is a simple user interface that simplifies the tracking of numerous aspects such as forms, downloads, scrolling length, clicks, and much more.
Advanced GTM tips and tactics for Marketers
Snippet GTM on your website
Make sure the GTM Container snippet is on every page of your website, and as best practices, we recommend putting it right after the start of the page’s head tag.
When utilizing Google Tag Manager Documentation, it’s important to make sure that the basic container code is displayed on every page of your website. It would be incorrect if you implemented creative tagging only to discover after a few weeks that GTM was never active on your critical pages.
Outbound Clicks Tracking
To track outbound links, establish an Auto Event Variable that captures the hostname of the clicked link. These factors improve the accessibility of interaction places. In this manner, you may capture the hostname of the link as soon as it is clicked and easily trace the outgoing link.
Tracking of Subdomains and Cross-Domains
Subdomain and cross-domain tracking are frequently confused. If you see your domain in Google Analytics statistics, you are dealing with subdomain tracking.
Subdomain tracking refers to the ability to track visitors while they navigate between different subdomains of your site. Cross-domain tracking, on the other hand, is concerned with monitoring users who navigate across completely distinct domains. The latter is only done when numerous domains are involved in a single user journey.
To do so, change your analytics page view tags to “allowLinker,” then navigate to the Cross-Domain Tracking portion of that tag and the list of domains separated by commas.
Utilize Environments and Workspaces
Create different Advanced Google Tag Manager, settings based on the organization’s development cycle and utilize those GTM environments to test website tagging during the development cycle. You may also create workspaces in the GTM container to allow many people to work on the tagging component at the same time.
Even if your firm or customer has a multi-tiered development pipeline, GTM Environments will allow you to take QA and testing to the next level. Assume your website contains “development,” “staging,” and “production” servers.
Make use of the dataLayer
Rather than implementing GTM tagging through the UI/UX of their website and writing expensive scripts in GTM to gather the data, we recommend exploiting the dataLayer feature and then proceeding to GTM tagging.
The Google tag manager data layer variable that includes everything our users can view and interact with on the vast majority of websites with whom we work.
The website’s UI/UX is built up of elements and dynamic data from the database, which improves user engagement. The dataLayer allows us to surface data from our website’s UI/UX that will never be part of user interactions but that we would like to be able to use in analytics.
GTM Containers Import and Export
The import and export functionality enables you to re-use GTM configurations that were previously available in older versions with minimal or no changes required for the new GTM tagging.
Google Tag Manager Advanced provides incalculably valuable functionality such as GTM container export and import. You can export a fully-formed GTM container containing the entire collection of all tags for marketing and remarketing, triggers, and variables in your GTM container as a JSON. This means that you can save days or even weeks of labor by reusing tags, triggers, and variables that you’ve already spent time constructing.
Preview, Verify and Publish
Always preview changes made in a specific workspace, do an audit on those changes, and ensure that they are performing as planned. If so, go ahead and make the modifications available to all users.
This is something I frequently admire about Google Tag Manager — the ability to test a tag arrangement, fail, test something different, get it to sort of function, make strides till its climax, at that point preview and repeat, all on your system.
It really doesn’t matter if you have no idea what you’re doing; you’ll keep your work hidden until you’re ready for prime time, and then publish the main version with all of your completed tagging. This works perfectly as long as you have Google Tag assistant installed on your website. In preview mode, you’ll be able to see all of your tagging on the action in a committed debug console.